Success is a matter of succeeding at realizing your vision; failure is the opposite. Consequently, success and failure are two sides of the same coin. Strategic facilitation will help you favor success over failure.

Strategy is your methodology of choice, spelling out WHICH activities you want to perform, not HOW you are going to perform them; the HOW is tactical in nature. In that regard, the major airlines still need to learn the difference between efficiency and effectiveness from Southwest Airlines.

Strategy is at the heart of creating a competitive advantage and your choice of activities and the level of their execution determine if this advantage is sustainable or not.

Consequently, strategy requires hard trade-off decisions because in order to perform more of one function, you must give-up some of another. For example, you cannot strive to be a cost-leader and a high-end supplier at the same time.

Who Should Attend

Board of Directors members, Executives and Senior Managers

Outcomes

Participants will take-away:

• The key differences between Operational Efficiency and Strategy
• The importance of the Value-Chain to strategy implementation
• How competitive advantage grows out of the entire system of processes, functions and activities you choose to perform

Key Topics

• Operational Efficiency vs. Strategy
• Strategic fit of activities with the strength of your organization
• The key to defending your sustainable competitive advantage