If you want your sales/ marketing team to generate greater demand, revenues and profits using new and existing products and services, then this is for you. This process will formulate strategies and tactics in a challenging market environment taking into account your company needs, positioning, brand and goals. In the end, you will have a marketing process that will measure your return on investment.

• We will review the components of a marketing strategy
• We will look at various tactics to increase your market position:
  - Creation and facilitation of workshops
  - Writing of newsletters
  - Production of videos/ CDs
  - Articles for magazines
  - Annual Reports
• Enhance company and customer relationships through point of sale pieces and/or sales focused marketing kits
• Create taglines and positioning statements
• Look at market positioning through third party endorsements:
  - Working Mother Magazine top companies to work for Fortune Magazine top companies to work for

Attendees will be able to develop an approach to effectively target their individual products or service and maximize the return on their marketing investment.