This will allow the audience to understand the effectiveness of their current internal communication and how to create an effective communication strategy. This training will provide the audience with the tools needed to create an information-rich environment, achieve business goals, drive change and measure the success of a communication strategy. We will build strategic plans that not only create awareness but behavior change through tools to communicate more effectively and in less time.

First half of day:

There will be a presentation around what the outline and guidelines of a good communication strategy are. Included will be a discussion of tools to be used and end results to be reached.

Second half of day:

Working session where audience creates their own plans to:

• Identify audiences and create key messages.
• Create individual strategies to focus on a specific business   need.
• Review current and potential communication vehicles.
• Tie measurement tools to business goals.

These plans will be reviewed individually and critiqued with rich input.