Why are some people better able to build relationships in client organizations than others? Is it personality or is it a combination of having developed the skills and attributes necessary and having an interest in the client's success so that the client views you as a trusted advisor?

OUTCOME Enables you to develop a detailed and concrete series of practical steps that will firmly entrench you with the customer so the customer in turn will give you favorable audience. This will serve to differentiate you and your organization from the competition.

AUDIENCE

Experienced sales and marketing professionals

COMFORT

• Proactive Consulting
• Style Alignment
• Appropriate Socializing
• Meet engagement requirements (type, frequency)

TRUST

• Ethics
• Track Record
• References
• Aligned business drivers

CREDIBILTY

• Product name
• Price
• Delivery
• Terms & Conditions
• Quality
• Applications
• Differentiators
• Testimonials