What is it

An interactive workshop that will give attorneys and legal professionals the understanding of why they need an effective LinkedIn presence as a part of an overall practice growth strategy. They will also develop the knowledge and tools they need to be positioned on LinkedIn as the only logical choice for their services, attracting more clients, referrals and business.

Workshop will be conducted on Zoom and be interactive.

Background

92% of businesses use LinkedIn as a part of their digital marketing strategy. It’s an effective channel for attorneys to increase traffic to their website, build authority, create credibility, and generate leads.

LinkedIn has over 800 million subscribers globally. Research has shown that target groups such as executives, corporate decision makers, high net worth individuals and people across all age and demographic groups are active on LinkedIn. It has been identified as a highly trusted source for valuable information.  The challenge is that some lawyers and firms make the mistake of not actively using LinkedIn to enhance their presence and digital footprint.  

Who Should Attend?

This workshop is intended for attorneys and legal professionals

Topics / Areas Covered  

• How leveraging LinkedIn for attorneys can affect their practices:
• Increase credibility from peers and prospective clients by providing information not found on their website or other social media platforms. Provide a platform to share case studies, testimonials as well as video, podcast guest experiences and publications
• Gain insights into how LinkedIn can be utilized to stay top of mind with prospects and referral partners.

Expected Outcomes

Participants will leave the workshop with an understanding of:

1. The need for having an effective LinkedIn presence, now more than ever
2. Understand what their LinkedIn profile must contain to be positioned as the only logical choice in the areas of practice
3. What they need to know to utilize LinkedIn to connect with prospects and referral partners and create powerful referral relationships
4. Learn the power of providing content on LinkedIn and creating polls
5. Understand the benefits of the paid vs unpaid LinkedIn subscriptions

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